Transforming Communication Strategies for the Teachers Association of Baltimore County
Initial Problem:
Before enlisting my expertise, the Teachers Association of Baltimore County faced challenges communicating effectively with its members and the public during its Fall 2023 Contract Campaign. The client needed assistance in implementing an earned media and social media strategy to enhance transparency and engagement.
Expertise and Problem-Solving Process:
Upon being engaged, I assumed the role of leading the communications strategy for the Teachers Association of Baltimore County. I tackled the problem by enhancing transparency and member communication by developing a consistent social media content calendar and implementing an effective earned media strategy. By meticulously planning and executing these strategies, we secured coverage in reputable media outlets such as CBS News, The Baltimore Sun, WYPR, WMAR News, The Baltimore Banner, and WBALTV.
Results and Impact:
Due to my expertise and strategic approach, the Teachers Association of Baltimore County significantly improved its communication efforts. The increased transparency, member engagement, and media coverage contributed to a successful Fall 2023 Contract Campaign and a stronger connection with their members, leading to a more impactful and successful campaign.
“Working with Biola has given our organization the boost we needed to reach our members. She took the time to get to know us and our communication needs. The professionalism, efficacy, and understanding she brings has elevated our media presence. I look forward to a long and successful partnership.”